Filmmaker Christopher Bell interviewed his good friend Muscletech spokesperson Christian Boeving about anabolic steroids for the critically acclaimed documentary “Bigger Stronger Faster*”. Boeving spoke honestly about his use of anabolic steroids. When CNN aired excerpts from the documentary shortly after its screening at the Sundance Film Festival, Muscletech fired released the bodybuilding and fitness model from his contract.
Muscletech apparently has a zero-tolerance policy when it comes to steroids. You certainly can’t talk about steroids if you are sponsored by Muscletech. Muscletech allows you to publicly talk about quite a few things (like masturbating to Christina Lindley’s Maxim photo spread, making multiple references to Lindley’s ample breasts or alluding to Lindlay and microphone fellatio while interviewing Christina Lindley) without consequence but talking about steroids publicly crosses the line. Such a public admission of steroid use might indicate to consumers that the muscular physique of a sponsored bodybuilding athlete is not solely the result of Muscletech supplementation.
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