Wait a Minute, Lustig. The Threat of Fructophobia. And the Opportunity. Richard David Feinman Sugar is an easy target. These days, if you say “sugar” people think of Pop-Tarts® or Twinkies®, rather than pears in red wine or tamagoyaki the traditional sweet omelet that is a staple in Bento Boxes. Pop-Tarts® and Twinkies® are especially good targets because, in addition to sugar (or high fructose corn syrup (HFCS), they also have what is now called solid fat (the USDA thinks that “saturated” is too big a word for the average American ) and the American Heart Association and other health agencies are still down on solid fat. Here’s a question, though: if you look on the ingredients list for Twinkies®, what is the first ingredient, the one in largest amount?