Classic 2010's marketing move - make the packaging black, slap on some MOLLE, or put the word "tactical" in the branding, market to men, and charge double. They did this shit with everything: bacon, toothpaste and toothbrushes, beer, deodorant, m̶a̶n̶p̶u̶r̶s̶e̶s̶ backpacks, jeeps and trucks...