• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Steroid Profiles
  • Steroid Articles
    • Contributors
  • Steroid Forum
MESO-Rx

MESO-Rx

Anabolic Steroids

  • Anabolic Steroids
    • Anadrol
    • Anavar
    • Deca Durabolin
    • Dianabol
    • Equipoise
    • Masteron
    • Oral Turinabol
    • Primobolan Depot
    • Sustanon 250
    • Testosterone
    • Trenbolone Acetate
    • Winstrol Depot
  • hGH & Peptides
    • CJC-1295
    • GHRP-6
    • hGH
    • hCG
    • IGF-1
    • Melanotan II
    • MGF
    • Mod GRF 1-29
    • TB-500
  • Anti-Estrogens
    • Arimidex
    • Aromasin
    • Clomid
    • Letrozole
    • Nolvadex
  • Fat Loss
    • AICAR
    • Albuterol
    • Clenbuterol
    • DNP
    • Ephedrine
    • T3
    • Telmisartan
You are here: Home / Steroid News / Muscular Physique as a Marketing Tool for Cenegenics

Muscular Physique as a Marketing Tool for Cenegenics

April 21, 2008 by Millard Leave a Comment

A recent ad campaign by Cenegenics Medical Institute seen in various domestic in-flight magazines and on various websites featured the muscular torso of Dr. Jeffry Life, Chief Medical Officer of Cenegenics Las Vegas. One internet banner ad asks the question, “how does this 67-year old doctor have the body of a 30-year old?”

Cenegenics - Muscular Dr. Jeffry Life

The answer, in part, is likely anabolic steroids (testosterone) and human growth hormone which are the cornerstone of anti-aging and age management medicine. The Cenegenics ad campaign seeks to appeal to individuals seeking to improve their physical appearance; benefits may include “improved muscle tone,” “decreased body fat,” “increased energy,” “increased sex drive / libido,” “sharper thinking,” and “improved outlook on life.” These happen to be the same motivations that lead men of all ages to the illicit use anabolic steroids and growth hormone.

When I attended a lecture by Dr. Bob Goldman, American Academy of Anti-Aging Medicine (A4M), at the 2008 Iron Man Expo in Los Angeles, I was surprised that the presentation focused primarily on the obtainability of muscular, athletic physiques through the anti-aging lifestyle with a slideshow featuring several muscular bodybuilders and athletes.

With all the negative news about steroids in baseball and steroid pharmacy scandals, should age management (Cenegenics) and anti-aging organizations (A4M) aggressively market the muscle-building and bodybuilding effects of anabolic steroids (testosterone) and growth hormone (i.e. hormone optimization) to prospective clients? (“Mainstream docs join the anti-aging bandwagon,” April 21)

Now that sports doping scandals have made HGH, as well as testosterone and other hormones, front-page news, and some anti-aging clinics and compounding pharmacies have been raided by the U.S. Drug Enforcement Agency for being overly liberal with hormone prescriptions, the anti-aging community has toned down its endorsement of hormones, at least in public.

Less than 10 percent of patients involved in anti-aging are receiving growth hormone, Klatz insists.

That seems a dubious assertion. In fact, hormones remain a key ingredient of anti-aging practice. Most of my anti-aging patients get hormones, typically growth hormone as well as sex hormones appropriate to each gender, Jurow says.

Given the steroid hysteria and steroid demonization resulting from the steroids in sports scandals, it seems like this would hurt business for anti-aging medicine. But this has not been the case, business is booming in anti-aging medicine.

Back in 1994, the annual Las Vegas meeting of the fledgling American Academy of Anti-Aging Medicine (A4M) was held in a small hotel off the Las Vegas strip. Everyone could fit into a temporary tent-like structure on the pool patio. Last December, at the 15th A4M confab, roughly 2,000 attendees, including business owners, anti-aging promoters and hundreds of doctors ” among them obstetricians, ER docs, psychiatrists and internists ” filled a cavernous meeting space inside the Venetian Hotel and Resort.

Today, claims Dr. Bob Goldman, A4M’s co-founder, there are about 20,000 A4M-certified doctors around the world. A4M’s tax returns confirm the boom. The income from fees charged to those seeking board certification from A4M more than doubled from $544,845 in 2005 to $1.2 million in 2006.

A rival organization, Age Management Medicine Group, is growing rapidly, too, says co-founder Rick Merner. He claims the group had more than 400 doctors at its last meeting, sponsored by the nation’s single largest age-management clinic, Cenegenics. The Cenegenics Foundation also certifies practitioners in age-management medicine (it shuns the term anti-aging) and claims to have experienced a 100 percent increase in the number of its physician affiliates to more than 800.

Could the steroid hysteria actually be stimulating business for legal prescriptions for testosterone and growth hormone?! The public condemnation of the muscle-building and performance-enhancing effects of steroids and other PEDs may be accompanied by a private celebration of the potential benefits of these hormones.

Cenegenics

About the author

Millard
Millard
MESO-Rx | Website

Millard writes about anabolic steroids and performance enhancing drugs and their use and impact in sport and society. He discusses the medical and non-medical uses of anabolic-androgenic steroids while advocating a harm reduction approach to steroid education.

Filed Under: Steroid News Tagged With: anabolic steroids, testosterone

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Sponsors

Popular Articles

Halotestin insights

Fluoxymesterone Insights: Unique Characteristics of Anabolic-Androgenic Steroids – Part 3

Introduction Fluoxymesterone (Halotestin®; Androxy®; “Halo”), a member of the androst-4-ene-3-one class of androgens, an11β-hydroxylated orally administered AAS that is 5α/β-reducible and relatively … [Read More...] about Fluoxymesterone Insights: Unique Characteristics of Anabolic-Androgenic Steroids – Part 3

The ‘Virgin Killer’ hoax and what it says about bodybuilders

On May 23, 2014, Elliot Rodger went on a killing spree in Isla Vista, California, killing 6 people and injuring 13. Afterwards, an internet troll said he went on this killing spree because he was taking the popular … [Read More...] about The ‘Virgin Killer’ hoax and what it says about bodybuilders

hysteria

Pumping Up Steroid Hysteria

Perhaps because I lagged well behind my peer group, physically at least, until I was well into my twenties, most of my childhood associations with sports are unpleasant. The shortest and most physically maladroit … [Read More...] about Pumping Up Steroid Hysteria

Vision Problems as a Side Effect of Nolvadex and Clomid

Vision Problems as a Side Effect of Nolvadex and Clomid

Q: “What is the situation with Nolvadex or Clomid use and vision problems? Is it okay to continue their use when problems first start, if they do, or should I discontinue immediately?” A: It probably is the case … [Read More...] about Vision Problems as a Side Effect of Nolvadex and Clomid

Are Recipients Harmed by Blood Donations Made by Anabolic Steroid Users?

Are Recipients Harmed by Blood Donations Made by Anabolic Steroid Users?

Q: "I've always been a blood donor. It's something worth doing for others, but also I understand that men really have very little mechanism for eliminating excess iron from the blood, so it's probably good for my … [Read More...] about Are Recipients Harmed by Blood Donations Made by Anabolic Steroid Users?

Footer

MESO-Rx International

MESO-Rx articles are also available in the following languages:

Deutsch, English, Español, Français, Português, Русский

Questions? Comments?

Use the following link to send us an e-mail. We will respond as soon as we can.

Contact us.

Search

Copyright © 1997–2026 MESO-Rx. All rights reserved. Disclaimer.