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The A-Rod Story: Steroid Allegations Could Hurt Current Deals
[SIZE=-1]SportsBusiness Daily[/SIZE]
[SIZE=-1]Yankees 3B Alex Rodriguez, in the wake of a Sports Illustrated report that he tested positive for steroids in '03, "has offered the perfect opening to his corporate partners to cut ties and save money," and there is a "good chance those deals will either be terminated by frustrated firms or will not [be] renewed when they expire," according to David Sweet of NBCSPORTS.com. Rodriguez has deals with several companies including Nike and Rawlings, and he earns an estimated $6M in endorsements annually. He is "among the top 25 athletes in U.S. sports in endorsements and trails only" Yankees SS Derek Jeter among MLBers. Rodriguez hired the William Morris Agency last summer "to work on his image, partly in hopes of landing more endorsements." But while he is "in the prime of his career and plays in the top media market for one of the best-known teams in the world, Rodriguez is in trouble: His opportunities for new deals are just about dead." A steroid accusation "is the kiss of death to companies wanting to put a ballplayer in its ads" ...[/SIZE]
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[SIZE=-1]SportsBusiness Daily[/SIZE]
[SIZE=-1]Yankees 3B Alex Rodriguez, in the wake of a Sports Illustrated report that he tested positive for steroids in '03, "has offered the perfect opening to his corporate partners to cut ties and save money," and there is a "good chance those deals will either be terminated by frustrated firms or will not [be] renewed when they expire," according to David Sweet of NBCSPORTS.com. Rodriguez has deals with several companies including Nike and Rawlings, and he earns an estimated $6M in endorsements annually. He is "among the top 25 athletes in U.S. sports in endorsements and trails only" Yankees SS Derek Jeter among MLBers. Rodriguez hired the William Morris Agency last summer "to work on his image, partly in hopes of landing more endorsements." But while he is "in the prime of his career and plays in the top media market for one of the best-known teams in the world, Rodriguez is in trouble: His opportunities for new deals are just about dead." A steroid accusation "is the kiss of death to companies wanting to put a ballplayer in its ads" ...[/SIZE]
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