Bike Pure campaign aims to clean up the sport from steroids and doping

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Bike Pure campaign aims to clean up the sport
[SIZE=-1]VeloNews, CO[/SIZE]
[SIZE=-1]Bike Pure, a non-profit organization, was first conceived in 2007 after the doping scandals that marred the Tour de France. According to Bike Pure's founder Myles McCorry he states, We devised Bike Pure to let fans and riders take a united stand against the continued damage that is
being done to our sport. Sponsors are pulling out of the sport simply because they don't want to be associated with cheating and the negative connotations that it brings. We decided to promote the clean riders and we fully support life bans where possible to the cheats so that our sport can
move on."

McCorry goes on, "We don't claim to be a complete solution to the doping problem but it gives riders, fans and sponsors a vehicle to voice their own personal feeling, and a stepping-stone to a future where we can trust the performances and put faith in our heroes."
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