Paying the price: Doping case costs Lance Armstrong

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Paying the price: Doping case costs Lance Armstrong

One week after an avalanche of evidence came crashing down upon him, Lance Armstrong fell further from public grace Wednesday when several corporate partners returned their verdicts: Armstrong is guilty of doping.

No fewer than seven sponsors dropped Armstrong on Wednesday — Nike, Anheuser-Busch and Trek among them — and several made direct reference to the 1,000-page case file released last week by the U.S. Anti-Doping Agency.

Nike cited "seemingly insurmountable evidence" and said it had been "misled" by Armstrong for more than 10 years. Anheuser-Busch said it will part ways with the cyclist by year's end. Trek Bicycle said it was "disappointed" by the doping evidence in the report, while 24 Hour Fitness decided Armstrong "no longer aligns with our company's mission and values."

The corporate moves came the same morning Armstrong announced he was stepping down as chairman of his cancer-fighting foundation, Livestrong, to "spare the foundation any negative effects as a result of controversy surrounding my cycling career."

But the cascade of fleeing sponsors is an indication that more people are persuaded by the 26 witnesses in the doping case against Armstrong than by his efforts to deny it and dismiss it as a "witch hunt."

Read more: Paying the price: Doping case costs Lance Armstrong - USA TODAY
 
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