When is someone considered a shill?
If a member orders from a source and has a good experience and shares it with the forum is he a shill or is he helping others by pointing them to a source that is not a health risk or has accurately dosed gear?
I have a much broader definition of what is considered a shill.
If a person has a good experience with a source, how many times do they need to share it? If a single customer out of hundreds or even thousands of customers has a good experience, do they really need to share it more than once or twice?
As far as I'm concerned, absolutely not. It's one insignificant data point. Why would anyone want to amplify it by spending weeks and months telling everyone how great that source is?
This is especially true if the reviewer is repeatedly promoting the source while dismissing other users (legitimate) complaints or concerns against that source.
That sounds like a shill to me.
I think Shills are the ones that give fake reviews for discounts or free gear.
What is everybody's opinion on this?
It becomes an issue if that member is compensated.
Those are just paid shills. Those are bad especially is they fail to disclose the compensation.
But those who do it for free may be even worse. And honestly, even if they are not directly compensated, they still benefit from more favorable treatment by the source.
Any source that knows anything about marketing will always give preferential treatment to those customers who give positive reviews and repeatedly steer potential customers in their direction. This incentivizes a lot of the positive feedback and referrals.
So, in sum, no more than a couple positive posts about a source experience should suffice in most instances. If someone has promoted a sources dozens, or god forbid hundreds, of times on the forum, I'd seriously reevaluate the motivations of that person.