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Viagra's newest rival, Cialis, a treatment for impotence and impotence erection problems, brings with it the promise of "36 hours of freedom" to achieve an erection.
The drug is virtually side effect free and can be taken without food or alcohol restraints. What's more is that it has been shown to take effect in as little as 16 minutes. Cialis provides stiff competition to other generic viagra drugs in its category, that only have the capacity to act for four to six hours.
Cialis is the latest innovation by pharmaceutical and drug manufacturer Eli Lilly in an attempt to capture the lucrative international anti-impotence market.
The ALL-weekender pill
Cialis, an oral PDE5 inhibitor, works by improving the response of the penis to sexual stimulation. The impotence drug does this by relaxing the smooth muscle cells causing improved blood flow to the penis, allowing a full erection to occur long enough to enable sexual activity.
Lilly's market research showed that couples using other oral PDE5 inhibitors felt under considerable pressure to have sexual intercourse within a few hours of taking the treatment. They complained that this pressure often ruined the mood for sexual activity and destroyed intimacy and spontaneity in sexual relationships.
With the new Cialis impotence drug, a man can take one 20mg tablet that will last for more than a day. In fact Cialis, which was launched three months ago in England, Europe, Australia and New Zealand, has already gained the name the "weekender pill," because it allows couples to enjoy sexual intimacy from Friday through to Sunday.
The downside of getting it up
Cialis boasts remarkably few side effects, in fact in clinical trials, only 4% of men reported experiencing them. The most common side effects included things like headaches, indigestion and facial flushing all side effects common to other oral PDE5 inhibitors.
