We were getting slammed with Primo requests. Everyone wanted it, and instead of waiting for our own raws to land like we should have, we made the call to bring in some oils just to keep up with demand. In the moment, it felt like the right move to avoid letting you guys down. Looking back, it wasn’t the best decision...
We know most of you don’t care, but that’s not the point. Being upfront from the jump is always the best play on the chess board. We tried to play catchup instead of being patient and that’s on us. A lesson we needed to learn early rather than later.
Genuinely, this will make us better in the long run. First and only time we’ll ever do something like that.