Newly revealed correspondence shows that federal health officials discussed with contractors a publicity plan to feature President Donald Trump’s Medicare and Medicaid chief Seema Verma in magazines like Glamour, win recognition for her on “Power Women” lists and get her invited to attend prestigious events like the Kennedy Center Honors.
The correspondence – emails between high-profile media consultant Pam Stevens, whose services cost hundreds of dollars per hour, and Verma and Brady Brookes, Verma’s deputy chief of staff — offers fresh insight into the Centers for Medicare and Medicaid Services’ use of federal funds to employ a
range of communications contractors.
Federal officials are prohibited from spending taxpayer dollars for publicity purposes, or using their public office for private gain. Verma has repeatedly stressed that CMS contracted consultants solely “to promote the programs that we have in place.”
“All of the contracts that we have at CMS are based on promoting the work of CMS,” Verma testified to Congress last month, in response to questioning from Rep. Joe Kennedy (D-Mass.)
But the emails obtained by POLITICO suggest that the contractors discussed with CMS efforts to boost Verma's own public visibility as its administrator. The draft publicity plan submitted to CMS officials emphasized targeting "key women's, leadership and general-interest magazines for potential interview/profiles" of Verma.