Shhh, don't tell Pharmasource that his var is too cheap, he might raise the price.
In all seriousness, "Too cheap" is such a relative term. In fact, you could argue that it is priced perfectly depending on a business owners pricing strategy.
Think about it this way... a source prices their var lower than other sources, causing people (albeit skeptically) to try it out since the financial risk is relatively low.
So they try it! They Labmax it! They run it! They get results from it! They report their experiences here. And now a bunch of other guys who were skeptical see the results above, and they order it as well.
Now you might be thinking the source left money on the table so to speak, by not pricing it higher? Or maybe you think now would be the time to raise the praise and maximize profit? Not so fast!
The great majority of guys ordering the var are also then going to order additional items with that low priced var! So that var that was "too cheap" compared to what the market usually charges, ends up resulting in A WHOLE LOT of additional orders and sales for the source.
I am not saying that this was Pharmasources intent when he priced the var, but business owners in every business category routinely implement pricing strategies like this to drive business.