Exquisite writing and analysis as usual."Findings warrant further investigation and the development of intervention strategies to decrease the use of increasingly normalized muscle-building supplements and muscle dysmorphia symptomatology."
Lol. This study abstract is phrased in a way that almost implies an individual's use of "muscle-building supplements" plays a causative role in developing body dysmorphia. As if some poor soul just happens to buy creatine on a whim while walking through a supplement aisle and two weeks later their previously mundane life is thrown into chaos and disrepair as they battle this psychological demon of body dysmorphia that they unwittingly summoned.
Peel the layers back. Why do teens seek these "muscle-building supplements" in the first place? Probably largely because they have an intense desire to achieve an aesthetic standard that is presented to them via marketing and media in order to cope with deep-rooted underlying insecurities. Why do they have these specific insecurities in the first place?
Let's take a trip back to Marketing 101:
1. Instill into the consumer that they are lacking in something (physical, material, mental, emotional, etc) that is vital to their worth and happiness, thereby fabricating an insecurity.
2. Reinforce this insecurity through repeated exposure to subtle variations of this message.
3. Present to the consumer a product that will negate this internalized insecurity and alleviate their anguish, thereby converting the product that would otherwise be a superficial "want" into an existential "need."
4. Allow the consumer to give you their money in exchange for your product.
5. Rinse and repeat.
6. Bonus points if you can create an industry of various products that all revolve around negating the fabricated insecurity
The underlying psychology is undoubtedly orders of magnitude more complex than my simplistic breakdown, and marketing is certainly not the sole causative factor, but perceived societal pressure and insecurity are very likely major factors, which are at the very least exploited and amplified by marketing. After all, marketing is just psychological manipulation at its fundamental core. That is the principle that makes it so effective, which is why it is a billion-dollar enterprise that companies pour millions of their revenue into. To be more specific, marketing is psychological manipulation motivated by profit.
Or, to just skip the boring stuff and get straight to the answer of why they have these insecurities in the first place, and why they are exploited: if you'll excuse my douchebaggery in quoting my own post, the reason is...
TLDR:
Take my money!
#creatine-aint-cutting-it

