No need to even consider lowering prices Frank.
Even if you lower operational costs with another method, do NOT lower prices -- simply enjoy a little better profit margin, please.
These guys will NOT be there for you the other way around, if business slows and you are in need, or there are sudden new costs/losses we must endure -- they do NOT care about you or the business (they just want cheap products).
These guys would not lower their prices in their own business if it meant a loss -- NOR would any of them like a pay cut at thier job (but they expect it for us).
Even demanding this is not respectful at all; I know they do not go to other stores in life and tell the owners to lower prices and explain that if the price is lower then they would buy more (and all the store has to do is cut worker's pay to make it happen).
If they want the best product, then it worst the small price -- and, actually we are very competitive with the garage made homemade UGLs anyways.
You get what you pay for -- our record show we are the best and if someone rather be cheap with something they put into their body, they are free to shop around.
Our stock sells, we put in the time, effort, investment, research, endure the costs (some we can not talk about here) etc... DO NOT even consider lower prices just because a few random cheap A$$es on a forum act like it needs to happen -- THOUSANDS of others are happy with the business and ALL stock sells out -- so ZERO reason to lower prices (maybe raise them and make a better profit is what I would do
haha).