Reduce overhead and hand out flyers. Ads cost money. Womens room walls? Mens room walls too maybe? Don't constrict/restrict your market... you can also bag some 30-50% off coupons from them if you buy one thing and get on their mailing list, and they have clearance racks. Check it out. Last time i went in there i got six button down shirts ($100 each) six pairs of khakis (60+ each), three pairs of jeans ($60-80 each lucky brand), three polos. I got the shirts, pants and jeans tailored. Walked with an entire new wardrobe tailored for about $550. One month of gh for clothes that fit lol.