Well, the thing is this, in the 80...90's ecc there were no influencers to push the gear, no forums and pages made by half natty gear guru's and another thing is that back in the day, the bodybuilding enganced was impracticable for a normal person, now is more easy to fiind gear, more sponsors, more money in the game of social media, ecc. So the pressure for someone who dream about having a future in this game is way bigger.
The funny part is that many of those influencers and guru's that push grams of gear and flex look almost half natty...of course they look big from the perspective of a person that doesn't frequent gym, but if you're in bodybuilding like us, you watch them and say...wtf is that, many mass monsters from the past doesn't get the attention that a 70/80kg skinny guy gets...