FLENSER, I don't get involved in the explanation of the results anymore because I am not a chemist nor an expert. Even the most basic answers I am hesitant to answer because of the way that it gets twisted around. I am happy with helping someone out from time to time. That being said, I DID ask the dr at the University your question and his reply follows but I fear it is not as black and white as I had hoped it to be.
For that particular sample, the purity was low (29%), because many ions present (245, 397, 548, 700, 873, doubly charged and all related to each other) in abundant quantities that reduced ionization of 345 (Test Propionate), thus affect its purity estimation. These ions were not normally seen in the similar samples where we used them for reference, it must be something added other than the vegetable oils normally seen.
The concentration estimation was based on vegetable oil background for ionization from most other samples, so it was off, due to, the ionization competition in the electrospray, so that 76 mg/ml could be underestimate. Very likely, the manufacture did have 1 gram pure material dissolved in 10 mL solvent to make a 100mg/ml solution, but when it was analyzed by ESI, because of other ions in the solvent that are so much ionized, they reduced amount of Testosterone Propionate detected.
In short, our estimation can be affected by many variables, only when the variables are controlled (with reference compound, known amount in the same environment), then the estimation can be accurate.