Trailmixed
Member
Yeah ya know despite all that, fuck PF.It's not bullshit.
Planet Fitness launched a marketing guerilla campaign to draw attention to their brand and it paid off massively. They're a household name at this point. Every time some normie thinks about joining a gym the first brand that pops up in their mind is Planet Fitness. They were able to achieve this by baiting the dumbest demographic possible (roidheads and powerlifters) into posting reaction videos and indignated comments about the lunk alarm non-stop.
I actually went to a Planet Fitness for the first time a few days ago because my usual gym shut down for a snow storm. I was surprised. It was a pleasant environment, all the machines were brand new and even had automatic rep counters and timers.

