The researchers conclude that the diffusion of content generally takes place within clusters of users known as “echo chambers” — polarized communities that tend to consume the same types of information. For instance, a person who shares a conspiracy theory online is typically connected to a network of other users who also tend to consume and share the same types of conspiracy theories.
This structure tends to keep the same ideas circulating within communities of people who already subscribe to them, a phenomenon that both reinforces the worldview within the community and makes members more resistant to information that doesn’t fit with their beliefs.
[Open Access] Del Vicario M, Bessi A, Zollo F, et al. The spreading of misinformation online. Proc Natl Acad Sci U S A. The spreading of misinformation online
This structure tends to keep the same ideas circulating within communities of people who already subscribe to them, a phenomenon that both reinforces the worldview within the community and makes members more resistant to information that doesn’t fit with their beliefs.
[Open Access] Del Vicario M, Bessi A, Zollo F, et al. The spreading of misinformation online. Proc Natl Acad Sci U S A. The spreading of misinformation online