I don’t understand why people think they can tell other people how to run their own business. Let him run his business in any manner he likes. It is his business.
Supply and demand will eventually dictate his business practices.
If you don’t like something about his business philosophy or practices, then there are many other options you can seek out, until you find one the checks off all your boxes.
Until then, please just accept things for the way they are and move on.
“Great spirits have always encountered violent opposition from mediocre minds”
Albert Einstein