If you use a completely fake name, there is a chance the mail-carrier won't deliver it. This is not uncommon. These people deliver to the same houses day in and day out. When Mr John Doe lives there, and a package comes for Carl Adams, they might consider it undeliverable and return to sender. 24k probably does this to cover his ass. If you put a fake name and it is returned to sender it is on you.
I actually sent my wife's birthday gift to my parents house so it wouldn't come here and her see it. I told my mother to keep an eye out for it. Mailman came, she checked the mail and he didn't leave it. She chased the guy down and he was like "oh sorry I didn't know there was a so and so there(we have different last names)" and took it upon himself to return to sender.
So bottom line is if you use an "alternate name" be damn sure you have gotten mail before under that name.